Pride at NZXT
Pride matters, you matter.
SOCIAL MEDIA CONTENT | DESIGN
Pride Month at NZXT is always a big deal. With 2022’s theme of ‘Be You, Be Celebrated’, we wanted to capture a feeling of acceptance, and celebration. In our mission to serve the gaming community, we felt privileged to be a part of Pride and create something that reflected the LGBT+ members with in it.
In 2022, We raised 15K + in funds for the Trevor Project.
Team
Alex Guardia (Design Lead), Jorge Miksi (Designer), Chris Bishop (Lead Copy Writer), Crystal Trujillo (PMO), Irene Quan and Reina Woods (Managers)
In the NZXT universe - our main brand character and brand asset was always Pucci, originally inspired by the Puck. For pride, we felt it was necessary to expand the universe through characters to be able to tell the story and reach our goal of properly representing the LGBT+ community.
The next couple of concepts no only showcase the the intentional use of symbolism but desire to celebrate and acknowledge history the community the best way we could.
HONORING FLAGS
The heart shape showcases elements of different pride flags forming the heart shape. It was important for us to spotlight all the parts that make up our community.
THE ARCH
Reflecting pieces coming together in an arch form, a nod to the shape of the rainbow. “The community is coming together”.
QUEENSLY
This character was inspired by Drag queens, kings, the ballroom scene, and prominent figures. A space originated by young African-American and Latino cultures.
CHIPLY
Inspired by the upside-down triangle that was used during the holocaust to isolate and label queer individuals. Since Pride, this symbol was taken back as a form of power.
HEARTLY
Influenced by love, Heartly is a gentle nod at the “Mom hugs” you can find at Pride parades projecting pure love for individuals that can’t easily find acceptance at home.
LUCI
Accessibility Pride matters Too. Many folks in gaming do not have the same accessibility as others. To us, it was important to showcase this as its own character.
